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10 Tips for Search Engine Optimisation Part 2

Well I started off with the ambitious project of coming up with 500 tips for optimising your website for the search engines. Here are my latest 10 (only 480 to go)

1. Use Gumtree

You can place adverts for free on Gumtree with a link back to your site. You need to submit on a regular basis though as your advert eventually disappears.

2. Join Forums

Most forums will let you have a link in their signature. Do not spam the forum but make genuine contributions and you will find your posts are welcome and they are a great way of providing backlinks to your website.

3. Set up a Google Maps Account

Make sure your business is registered on Google Maps. Not only can you record useful information about your business, you can include a link to your website which is useful when Google's results page is dominated by entries from Maps.

4. Create an XML Sitemap

There is plenty of information on the Internet on how to do this so I will not get into the nitty gritty. However, if you have an AB Publish website, an XML sitemap is automatically created for you!

5. Don't pay for site submission

Submitting your website to the major search engines is free. If you have an XML sitemap and inbound links it will happen naturally in any case. Save your money and spend it on something wiser.

6. Write articles on other websites

There are many article sites like Ezine and Squidoo that allow you to link to your website in return for an article submission. Keep on subject so that the search engines can tell the pages are related to your website. You can also offer to write articles on websites in your industry in return for a backlink.

7. Get yourself on the BBC

If you can come up with something interesting about your website that might interest the news agencies, try and get them to write about you. One link from the BBC is worth 10,000 links from most other websites.

8. Stay on Subject

Search engines are becoming much more clever at semantics. They can tell the dominant subject of a web page from its content. So if you are selling car parts, an article about your holiday abroad is not really going to help your site.

9. Write for humans

In the same vane as point 8, make sure your page content reads sensibly to a human being. Stuffing pages with keywords in a nonsensical fashion is becoming less effective by the day.

10. Forget about PageRank

People are becoming obsessed with PageRank nowadays. There is no accurate way of measuring your up-to-date PageRank anyway. Worry about your position on the search engine results pages, not about an unreliable and arbitrary number from ten.

Tue 15 March 2011 14:45:33

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