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10 Tips for Search Engine Optimisation Part 4

Well here I am with part 4 of 50! I promised to add 500 search engine optimisation tips to this website and already I am thinking I have taken on something much bigger than I realised.

However, I must go onwards and upwards so here are today's tips:

1. Put your key phrases in your <title> tag

This is the part of the website that appears in the person's browser at the top. Google place a lot of emphasis on this so it is important to be there. However, it should still be descriptive of what the page is and should also read correctly and sensibly.

2. Put your key phrases in headings

The advice here is the same as for the title tag. Put your key phrases in heading tags but still make them relevant and readable.

3. Put your key phrases in anchor text

Anchors is the technical name for links on your pages. If you link to a page on your site then do not link it with the phrase "click here" but rather use some relevant text that describes the page which should include a key phrase or two.

4. Put your key phrases in image "alt" text

The "alt" text for an image should describe the image for people who do not download images (especially disabled users who use screen readers). This is an opportunity for you to add some key words to your page but do not simply stuff the "alt" tags with key phrases, they should still be relevant to the image.

5. Put your key phrases in the text of your page

If your page does not mention your key phrase then how are the search engines to know that key phrase is relevant to your page? Include the phrase several times in a natural way but do not over-do it as your site could be penalised.

6. Try and get key phrases in the anchor text of external links

You will not always have control over this but wherever you can, ask the other site owner to link to your site using a key phrase that helps you in terms of search engine optimisation but also is relevant for the person being invited to click.

7. Include your key phrases in the page name

If you have a page about "Acme Widgets" then why not call it acme-widgets.html or acme-widgets.php? This is further emphasis to the search engines about the overall theme of the page.

8. Use your key phrases in blogs and forum posts

Blogs and forum posts are often ways of getting external links to your sites. Try and use the key phrases a lot as the search engines will pick then up as the theme for that page and offer some weight behind them when measuring your link for relevancy.

9. Use your key phrases all the time, even on printed material

For long term success in search engine optimisation you want others to write about you on their sites and blogs. If you are constantly reinforcing your sales message on stationery and business cards, it increases the likelihood that others who write about you will use your key phrases.

10. Don't over-use your key phrases

The search engines are getting wise to people who over-use phrases on websites. Mentioning the key phrase too many times can do more harm than not mentioning it enough. If your text seems readable to you, the it is a good indicator that you have not over-done it.

Tue 12 April 2011 13:17:15

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