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10 Tips for Search Engine Optimisation Part 5

Continuing my series of tips for search engine optimisation whithe the objective that I eventually reach 500.

1. Write clean HTML code

It is true that Google indexes many sites that have very messy HTML code behind them. However, every little thing that you can do to make your site easier to read all adds up. Fortunately, if you create a website with AB Publish, the code is already written cleanly.

A good check for this is to use the W3C Validator.

2. Place the most relevant content at the top

By cleverly using style sheets you can write your content in the order that you want it to be read by the search engines and then place it in the order that you want the visitor to see it on screen. We do this with AB Publish websites where the main content, although not necessarily at the top of the screen, is right at the top of the content in the code that is read by the search engines.

3. Think of internal links as well as external links

Everyone knows that external links to your site are very important. However, the internal links whilst less important, do have an effect on search engine results. So where you have text on a page that points to another page on your site, then link that phrase to the other page. Do this at every opportunity.

4. Use headlines on your page

There is a double benefit to doing this. Most visitors to your website skim the content on each page. It is helpful, therefore, if you break down the content by using headlines that summarise each section. If these headlines include your targeted key phrases then they will also help you with the search engines.

5. Use hyperlinks, not JavaScript

Some dynamic menus use JavaScript to automatically create menu structures. Whatever you do, do not use these. The search engines love to follow hyperlinks and do not follow JavaScript commands. AB Publish websites only use true HTML hyperlinks.

6. If you must use Flash, have an HTML alternative

Flash websites are at best difficult but more often than not, impossible for the search engines to read. So if your heart is set on creating a Flash website, ensure that you create an alternative for vistitors to your site who do not have Flash installed and for the search engines.

7. Do not use site submission services

Sites that claim to submit your website to thousands of search engines are not worth your time and effort. Ater all, how many search engines do you use? Most people only use one of a handful of search engines such as Google, Yahoo and Bing. All you need to do to submit your site is to make sure you have an XML site map (all AB Publish websites have one) and external links from established websites. This will guarantee that your website is indexed.

8. Check your grammar and your spelling

Grammar is becoming increasingly important for search engine optimisation as engineers are working hard on algorithms that allow them to work out if text is automatically generated by a computer or written in a natural style. Also, if your key words are not spelt correctly, what chance do you have?

9. Stay on Subject

The search engines are becoming increasingly clever at spotting themes of web pages. So if you have a blog or article section on your website, keep the posts on subject. It is not good enough just to have lots of text, it is important that the text is relevant to the theme of your website.

10. Write about the same subject from a different point of view

If you are running out of ideas for your blog or article section then write about subjects you have written about before. You may give yourself some new ideas on the way to giving new content to your site and therefore the search engines.

Thu 21 April 2011 08:23:30

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